Ikigai
MH Ventures
"We need a fresh look for the podcast—content that connects with founders, resonates with tech audiences, and builds a strong brand identity."
Their goals were ambitious: grow the audience, attract diverse listeners, and boost engagement across platforms.
We conducted an in-depth analysis of competitors and peers in the VC podcast space. This helped us identify successful strategies, common pitfalls, and untapped opportunities.
After doing lot of research and arguments ;) we discovered short-form content was booming on platforms like Twitter and YouTube. We leaned into this trend by creating engaging shorts that spotlighted the best podcast moments. These clips not only increased engagement but also introduced the podcast to new audiences.
To make the episodes visually appealing and accessible, we:
Tested multiple thumbnails to find the most eye-catching designs.
Transformed technical content into crisp, digestible segments.
Delivered polished episodes that kept viewers hooked from start to finish.
P.S.: Through extensive research, we optimized the content format and timing for each platform, maximizing reach and impact.
🎉 key Results
In just 30 days, we helped this podcast hit 100K+ views, amplifying its reach and engagement, turning listeners into a loyal audience.
