Ikigai
FundedBits
FundedBits, launched in January 2025, needed to establish trust in a fraud-ridden prop trading industry. Many traders face capital constraints and regulatory hurdles, making it crucial for FundedBits to highlight its advantages and trader-centric mission.
Our objective was to craft compelling motion design videos that not only introduced the brand but also resonated with traders on a personal level.
We created two motion design videos:
This video focused on the challenges traders encounter, emphasizing how FundedBits was designed by traders, for traders. It showcased the platform's unique features, including access to 100+ crypto pairs, no minimum trading days, weekly payouts, and up to 90% profit share. To differentiate it from conventional finance visuals, we used a hand-drawn, abstract style that felt retro yet innovative.
This video tackled the common perception of traders as gamblers, instead presenting them as skilled strategists. With a sleek, modern animation style, the video reinforced FundedBits' confidence in traders' potential and ability to succeed.
🎉 key Results
By merging powerful storytelling with distinctive visuals, we positioned FundedBits as a trustworthy and trader-focused platform ready to challenge industry norms—driving 60K+ views.
