Ikigai
Berachain
Berachain and Capx were hitting the road across India, but we needed a scroll-stopping hook to grab attention. The goal? Make the campaign fun, relatable, and impossible to ignore—all while staying true to the bear vibes.
Bears traveling across India needed a hook—and we nailed it. Bears in Indian avatars. From traditional outfits to state vibes, it was fun, relatable, and impossible to ignore. Perfect for Berachain’s vibe and India’s rich culture.
We started by understanding the heart of the campaign: building real connections. The script highlighted the journey through Indian states, the power of collaboration with Capx, and the community’s enthusiasm.
Bears are more than just a mascot for Berachain—they’re the vibe. Every frame, transition, and moment in the video leaned into this identity, creating a visual story that was fun, memorable, and uniquely Berachain.
With just one week to deliver, we kept the energy high and the process tight. From editing event footage to crafting smooth transitions, every second of production was focused on delivering a video that matched the campaign’s excitement.
🎉 key Results
We didn’t just launch a campaign—we sparked a movement! 🚀 With 10K+ sign-ups, Berachain’s big leap into India turned heads, ignited conversations, and set the stage for something massive. 🔥🐻
